The USC Drumline heads to Shanghai to open the first Old Navy store in China on March 1, 2014.
With the debut of Old Navy’s first company-operated store, opening March 1 on Shanghai’s famous Nanjing West Road, the company plans to build on Gap brand’s three-year run of successful growth in the world’s second largest apparel market.
“At Old Navy, we’re about making current American fashion essentials accessible for every family,” said Stefan Larsson, global brand president, Old Navy. “As we enter our 20th year, we’re excited to introduce our brand to more customers around the world and share our fun, energizing and unique shopping environment.”
The 22,000 square foot (2,000 square meters), three-level Shanghai store is located in the Jing’an District, a major commercial area known for shopping, sightseeing, hotels and office buildings that draws thousands of locals and overseas visitors. The store features iconic elements from Old Navy’s U.S. flagship stores such as the famous “Super Modelquins” and Magic the Dog, as well as interactive features that will make shopping fun for the entire family, such as touchscreen video games and game tables.
Although with only a small selection of items on the racks at the moment, thepop-up shop proves a fun, interactive shopping session, as well as a way of drawing the customers in prior to the big launch, with gleaming white iPads lined up on the wood counter for customers to sign up for future promotions and prize draws of free gifts you can pick up after the store officially opens.