This webinar showcases insights from The Thoughts of Chairmen Now book by Grant Thornton and WPP featuring interviews with Chinese chairmen and women about doing business in China.
Over the past few months Jon Geldart, global head of marketing and communications at Grant Thornton International Ltd (www.gti.org) has been working in collaboration with David Roth, CEO The Store WPP (www.wpp.com) on a series of candid conversations with Chinese business leaders and entrepreneurs.
The interviews have explored the challenges they face as China rebalances following 30 years of high-octane growth and analysed the implications and challenges this presents for building businesses and brands in today's China.
The thoughts of these chairmen, together with added research and analysis, have been combined into a new book, 'The Thoughts of Chairmen Now', to be jointly published by Grant Thornton and WPP on 24 October 2013.
This preview webinar will pinpoint the key themes identified and their implications. For anyone interested in China, understanding more about China, or with clients interested in doing business in China, this insight will be highly valuable and interesting to anyone interested in business and China.
Below are the timings for each section of the webinar.
1' 10" - David Roth, The Store WPP - welcome
3' 48" - China facts
7' 54" - David & Jon project introduction
12' 02" - Introducing the chairmen and women
16' 42" - Slowdown is welcome
18' 11" - Copying to blending
20' 24" - Grey is good
21' 20" - Mobility
22' 25" - Head and heart
23' 26" - Individuals matter
24' 22" - More lateral, less linear
25' 48" - Digital China
27' 06" - Brand matters to CEOs
29' 21" - Millward Brown - Elspeth Cheung
33' 41" - Ed Nusbaum, Global CEO Grant Thornton
36' 51'' - Xu Hua, CEO Grant Thornton Zhi Tong
42 '45" - David Roth -- London Olympics and Chinese branding
46' 46" - Tencent -- Chinese business Olympic case study
51' 11" - David Sun CEO Home Inns
58' 48'' - Contact details for further information