"Five famous fathers from urban China accompany their infant children on 72-hour trips to the countryside, competing as father-child duos against the other coupled contestants.
But the show’s mixture of handsome celebrities and adorable children, all sprinkled with a smattering of competition at a feel-good countryside setting, has proven to be a recipe for ratings dominance in China.
In the less than two months since “Where Are We Going, Dad?” first aired, the show has climbed to the top of Chinese television ratings, generated more than 10 million comments on China’s most popular Twitter-like microblog and ignited a popular debate not only on parenting but also on gender equality within the family.
“I watch it every week and talk about each episode incessantly with my female colleagues at work,” said Li Xiuying, a teacher in Beijing who estimated that 90 percent of her colleagues were female. “By showing fathers spending quality time with their kids, this show could spark a parenting revolution.”