Watch this video to see how to Import from China and make money! Click Here!

2012/05/30

"What Chinese Want" Tom Doctoroff's CBS Interview about Chinese Consumer Culture

-They want to be themselves... 


What Chinese Want: Culture, Communism and China's Modern Consumer

Today China is a critical player in the global marketplace, but there is still widespread confusion about what really makes the country tick - even the Chinese have difficulty explaining their own "Chineseness" to outsiders. In What Chinese Want, China expert Tom Doctoroff posits that China’s distinguishing traits explain the country in profound ways, including:

*Connection to History: For thousands of years, the impulses and conflicts within Chinese civilization have driven its people’s behavior and choices. More than any other nationality, they are driven by their past history as much as by their intense focus on the future. This manifests itself in a profound belief in their country's stability and an intense national pride that often drives business decisions.

*A Complex View of Morality: As evidenced by their sticky human rights issues, rampant piracy, and
endemic government corruption, the Chinese have a significantly higher tolerance for certain things the
West would consider wrong. Doctoroff puts these differences in context so that the reader can understand their nuances and impact on business and international relations.

*Family Over the Individual: Whereas in America the individual is a prized source of originality, freewill, and consumer choice, in China the focus is squarely on the family and the larger society. This difference can be seen in the educational system, entrepreneurial activity, and many other key aspects of Chinese society.From the new generation’s embrace of Christmas to the secrecy of industry titans; from the government’s meticulously incremental approach to currency appreciation to the middle class’s fixation with luxury brands, Doctoroff explains the mysteries of modern China for those looking to enter the market in a culturally sensitive and effective way.




"Brilliantly written, colourful, witty and well signposted, so that readers know the lessons they are meant to draw from each chapter before moving on to the next one.”--Financial Times

"What Chinese Want is generous with facts and figures but draws greater strength from the author's insights and experiences. His description of a visit to the Shanghai Zoo is more revealing of the Chinese consumer than is an exhaustive compilation of demographic data."--Inc.

"With insight and energy, Doctoroff…takes on the daunting task of explaining the Chinese character… This in-depth, lively précis of modern-day China is an invaluable guide to anyone hoping to do business in the fast-growing Eastern market."--Publishers Weekly

"A primer on Chinese consumers [with] each paragraph delivering a takeaway pearl of wisdom… A no-nonsense book by an enlightened capitalist.”—Kirkus Reviews

“Gaining familiarity with China's basic philosophies and culture will help businesspeople create new opportunities, offer competitive advantages, and avoid pitfalls. Doctoroff offers his readers practical advice as well as examples of successful marketing campaigns in China…An essential read.”--Library Journal

"Do not go to China - with your product, your ideas or yourself - without reading this book. Tom Doctoroff is a triple value interpreter; marketer, historian and philosopher of all things China."--Charlotte Beers, former Chairman Ogilvy, J. Walter Thompson, and author of I'd Rather Be in Charge

"It takes decades for outsiders to begin to understand how China really works. In his latest book, Tom has distilled a career worth of professional and personal reflections into a potent cocktail of insights. This book is a must-read shortcut for any guest working in China trying to make sense of the overwhelming complexity and depth of China's consumer landscape."--Alan Jope, President, Unilever, North Asia




Watch this video to see how to Import from China and make money! Click Here!

Getting Rich With Alibaba -$18 Trillion Goldmine Secret Click Here! Discover $18 Trillion Goldmine Secret. My Friend Made Money $1,800,000 Online In 1 Year From Home In Paris. Learn Step-by-step How You Can Also Turned $100 Into $1,800,000. Anyone Can Start Internet Import Export Business Anywhere!!!

-500+ Healthy Chinese Recipes Cookbook. Click Here!

Learn Chinese from the movies! Click Here! LEARN TO READ AND USE OVER 3000 OF THE MOST COMMONLY USED CHINESE CHARACTERS “PASSIVELY” BY WATCHING TEN (9) OF THE GREATEST CHINESE MOVIES EVER MADE WITH UNIQUE SELF-TEACHING SUBTITLES.