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2012/05/24

Shanghai Cartoon Studio makes a Cartoon for kids! 快乐心心 First 3 Episodes!

-Silly but a good show! 

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Chinese cartoonist Carol Liu Hong built her studio from scratch, doing post-production work for TV commercials and then, once she broke even, realizing her dream of creating cartoons for Chinese kids.

Breaking into a market dominated by state media companies has been tough — even more so now that Kungfu Panda creator DreamWorks Animation SKG and other big cartoon giants are launching their own local studios in China.

Liu has gotten some help. Seeking to nurture creative industries, the Shanghai government gave her studio, Shanghai Cartoon Communication Group, a choice location. But its success so far mainly stems from its ability to balance cartoon making with sales of related products, she says.

Her company has turned out about 10 cartoon movies, including "Kuaile Xinxin," or "Happy Sweetie," comic stories about a little girl aimed at 2- to 5-year-olds that won top prize for "excellent animation" from the State Administration of Radio, Film and Television last year.

Despite the challenges, "We are in a good period," Liu says.

"Every year, 20 million children are born here," she says. "Thanks to the one-child policy, each child tends to have six adults spending money on them, so the environment is very good."




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