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2012/05/08

Could Only Happen in China: Ferrari's skid marks on old city wall stir outrage

-Ming Dynasty, meet the new China.  New China, meet the Ming Dynasty. 

Ferrari Stunt in China- Gone Awry in 60 Seconds A new Ferrari was seen burning rubber on the 14th-century city wall in Nanjing. China's online community has displayed its anger over a video of a Ferrari 458 Italia performing "drifts" on the ramparts of the Zhonghua Gate, or Gate of China, in Nanjing, capital of Jiangsu Province.
http://youtu.be/pdvcQgkrHS0

Luxury car brand Ferrari said an employee from its dealership in Nanjing who drifted a racing car on the city's historic ancient wall didn't get authorization and approval from the company. It said the Nanjing Kuaiyi Automobile Trading Co planned to hold a car exhibition at the Zhonghua Gate - a Ming Dynasty (1368-1644) city gate and castle - to celebrate the brand's entry into China 20 years ago on Monday.

 But the night before, an unidentified employee drifted a car worth millions of yuan without permission and left tire marks on the ancient wall, triggering widespread outrage over damage to the heritage in the capital city of east China's Jiangsu Province.

Ferrari's skid marks on old city wall stir outrage - China.org.cn:



The year 2012 marks the 20th anniversary for Ferrari in China since the first Ferrari, a 348 TS, was ordered in Beijing. To celebrate this historical milestone, in a few weeks time Ferrari will inaugurate its first ever permanent brand exhibition outside of Maranello at the Italia Center of Shanghai World Expo Park. Covering 900 square metres the Ferrari Exhibition will last for three years and will feature some of the best collections from the Maranello Museum divided into five topics, including Ferrari in China, Green Technology, Product, Design and Racing.

Along with current and past Ferrari models, visitors will gain first-hand experience with a rich selection of images and videos made especially for this exhibition.

Another important element for the 20th anniversary celebration is the introduction of the Ferrari 458 Italia special edition of only 20 cars dedicated exclusively to the China market. The car's livery is characterized by unique Chinese elements and is finished in a brand new colour called Marco Polo Red specially developed for this exclusive car which will be presented at the inauguration of the Ferrari Exhibition at the Shanghai Expo Park's Italian Center.

The inspiration behind the livery came from the longma theme which is an old Chinese idiom which means "the vigor and spirit of the legendary dragon-horse". Dragon is a symbol of Chinese culture, standing for courage, passion and success, whilst Ferrari's prancing horse logo is one of the most recognized symbols in the world representing Italian cultural identity and its unrivalled achievements in the design and engineering fields.
BBC News HD - Ferrari 'doughnut' stunt scars Chinese monument 2012
Ferrari is a brand that probably does not need much publicity but it is attracting headlines of the wrong kind after one of its cars was shown driving on top of an ancient Chinese monument - the Ming-dynasty era wall of the city of Nanjing. The BBC's John Sudworth reports.
http://youtu.be/2G1O7scAYE8

The Ferrari 458 Italia is a very high performing and exclusive 8 cylinder mid-rear engined car which has won over 35 awards all around the world. The 458 Italia mixes very innovative technology with exclusivity and design and it perfectly encapsulates the passion and vitality of the longma spirit.

The most eye-catching element of the car's exterior is the golden dragon on the front bonnet, which is offset by gold and black livery stripes symbolizing a racing track. The image of the soaring dragon and the prancing horse on the front bonnet complement each other perfectly, and are the finishing touch to the car's overall design. The symbols reflect both Chinese culture as well as Ferrari's constant innovation.

This unique design is enhanced by gold finish to the rims and the aeroelastic winglets. The interior also reflects the unique longma spirit and the celebration of Chinese culture with gold embroidery on the car's head rests, while the engine start button on each of the 20 cars is inscribed with the simplified Chinese characters for 'start', and a '20th Anniversary Special Edition' plaque is set into the dash.
http://youtu.be/JsqZVG0Z7Rw
h/t


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