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2012/04/03

Starbucks Announces Verismo and a Large Chinese Expansion

-Boao Forum Proundly Serves Starbucks.

It currently has more over 570 locations across 48 Chinese cities. The Seattle-based company opened a net 58 stores in the Middle Kingdom in its fiscal 2011, ended Oct. 2, 2011. China is expected to be Starbucks' second-largest market outside of the US.  China is expected to be Starbucks' second-largest market outside of the U.S. by 2014. Sales from its China/Asia-Pacific segment accounted for about only 5% of total revenue in its fiscal first quarter, but that is up 38% from a year ago.
 


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