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2012/04/25

High tea prices in China causing a stir -- Shanghai Daily

-As long as it's not fake, please don't fake Chinese tea. 

FOR centuries, tea has been considered one of the seven daily necessities of Chinese life, alongside rice, oil, salt, soy sauce, vinegar and firewood.

Nowadays, however, some tea is no longer a humble necessity, but a luxury item few can afford.

During the promotion of this year's first batch of green tea, which usually hits the market this month, a Chinese company rolled out a tea priced at 26,800 yuan (US$4,253) per 100 grams.

The tea, named daqi, meaning treasure, is a type of Xinyang Maojian, a renowned type of green tea produced in Henan Province. The tea comes in a cloisonne container with a jade lid and a sandalwood base.

Some entrepreneurs say they want to push the ancient brew into China's luxury market to compete with watches and red wine in appealing to the rising numbers of wealthy Chinese.

"A watch can easily fetch a million yuan with its fine craftsmanship, and we want to show that tea also has this, as well as a profound cultural background," Huang said.

High tea prices causing a stir -- Shanghai Daily | 上海日报 -- English Window to China New:
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