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2012/03/10

Two Billion Eyes: The Story of China Central Television


-how about those fireworks a couple years ago?  
Two Billion Eyes: The Story of China Central Television
As China navigates the murky waters of a “third way” with liberal economic policies under a strict political regime, the surprising battleground for China’s future emerges in the country’s highest rated television network—China Central Television, or CCTV.

With 16 internationally broadcast channels and over 1.2 billion viewers, CCTV is a powerhouse in conveying Chinese news and entertainment. The hybrid nature of the network has also transformed it into an unexpected site of discourse in a country that has little official space for negotiation. While CCTV programming is state sponsored—and censored—the popularity and profit of the station are determined by the people. ...


About the Author:
Ying Zhu is a professor of media culture and co-coordinator of the Modern China Studies Program at City University of New York, Staten Island. The recipient of a fellowship from the National Endowment for the Humanities, she is the author or editor of five other books, including Art, Politics, and Commerce in Chinese Cinema. She lives in New Jersey.


 Two Billion Eyes: The Story of China Central Television


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