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2012/03/13

In the Shadow of the Dragon: The Global Expansion of Chinese Companies--and How It Will Change Business Forever

In the Shadow of the Dragon: The Global Expansion of Chinese Companies--and How It Will Change Business Forever

The "made in China" label has long dominated the lower end of the US manufacturing industry, effectively squeezing it out of existence. That's old news. What most people don't know is that China's global reach now extends much further. Chinese companies have entered higher-end markets-technology, financial services, transportation, energy-and are emerging as powerhouse multinationals. In the Shadow of the Dragon is a meticulously researched expose of the most competitive companies in China. Based on interviews with Chinese business leaders and original case studies, the book provides: * Profiles of key players * Insights into subtle yet powerful strategies used to gain market dominance * An understanding of the Chinese approach to going global * Analysis of the Chinese way of innovation * Advice on competing head-to-head or forming alliances with Chinese partners Part primer, part survival guide, In the Shadow of the Dragon is the first book to lay bare the challenges looming ahead....
A meticulously researched exposé of the most competitive companies in China, In the Shadow of the Dragon examines the Chinese corporations poised to make a tremendous splash on the international marketplace, what tactics they’re using to move beyond China, and where they are most likely to compete and to succeed. Based on interviews with Chinese business leaders and original case studies, the book reveals how and why these organizations function the way they do, the revolutionary strategies they’re using to rewrite the play­book on international business, and what we must do to defend our own companies and thrive in the future.

Part primer, part survival guide, the book examines key organizations in different segments of China’s economy, including energy, electronics, low-cost production, financial services, sophisticated industrial equipment, household appliances, and more. You’ll hear fascinating accounts of organizations such as ICBC, the Industrial and Commercial Bank of China, which recently launched the largest IPO in history; Baidu, China’s leading internet search engine, which has a market cap twice that of Yahoo, and considerably higher than eBay’s; and Haier, which quietly cornered the U.S. market in creating cheap, small refrigerators for dorm rooms, and forced Whirlpool’s hand when making a serious bid for Maytag.

How the West responds to China’s emergence as an economic power will have a crucial impact on both international business and the current trend toward globalization. This enlightening and practical book takes an insider’s view of the forces at work inside China, and how they will come to affect us all.

WINTER NIE is a business consultant and professor at IMD, a leading business school in Lausanne, Switzerland.

WILLIAM DOWELL is a freelance writer who served as a Time magazine correspondent in Europe, Asia, and the Middle East. He lives in Geneva, Switzerland.


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