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2012/02/13

Why Starbucks succeeds in China and others haven't – USATODAY

-Adapting to the culture without leaving your beliefs at the door. 
About 14 years ago, I met an entrepreneur who wanted to open up coffee shops around China. I never thought the coffee business would work there. The Chinese would not easily give up their tea-drinking culture for a bitter, overpriced drink, I told him...Why Starbucks succeeds in China and others haven't – USATODAY.com:

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